Animatic & Storyboard

Here is our groups animatic to At Home - Crystal Fighters. It includes our story board plan to our idea for our music video. It shows the effects we are hoping to achieve as well as transitions. We have also included a short opening scene which won't have the song of our choice playing in the background as we will have recorded our own sound effects at the beach. We are also going to the beach for a school trip which links in with what we want to do in our music video which will give us the opportunity to take the shots we need and go ahead and start with the project already. As you can see my group and I have included shots such as:waves, sea gulls, the sand ect. 

Here is our storyboard:

Practical Planning

For our A2 coursework we had the choice to do several projects: Music video, A movie trailer or a documentary. My group who includes: Myself, Billy Turner and Ellie Mcgregor-Davis. We all decided to do a music video as we all did the previous task at Knebworth house so we learnt from our mistake and as I previously worked with Ellie on that task we know where we went wrong within that task previously. We made a PowerPoint to show all our ideas into one, which means we wont forget good ideas we have come up with. This slideshow shows our music choices, cinematography, music video directors and planned shots. 

After we completed the slide show, we had to show it to the class to get feed back on our ideas to make sure it was achievable and to see if other opinions to make this idea better. The class said they liked the choice of songs as they were different which is what we was hoping to come across. Our teacher mentioned she liked the fact we were focusing on stylistic features as no other groups are really focusing on that. However, we did receive some criticism such as our idea on the under water shots we were planning to do as they thought it would be quite risky due to restriction. However, we have spoken to our teacher and to 'Fanshawe' a near by leisure center who have given us permission to record under water shots.

Here is our presentation:

Target Audience

To be able to fully understanding my target audience for our media product, I have created a target audience mood board. It is built from images of items and things I believe my target audience would also be fans of. I have included alternative music choices of a similar genre to the song of our music video, I have also include the logos of music festivals that Crystal Fighters would most likely play at, as well as this, to think of a more personal denotation of my demographic I have included personal items such as brands, shops, phones, computers and fashion styles.

Audience Demographics

The Music Video I will be creating will have a slight rock genre edge. With the styles I have previously introduced into what I want to include will have that genre feel. To be able to create a media product i must be able to understand the audience demographic and know who I am targeting my product at. Therefore I have created a target audience for my media product, below is my concluding demographic.

Genre
The music video myself and my group will be creating will be of the indie, alternative rock genre. This is a genre with a niche target audience, but proves popular amongst the fans and followers of this music. The popularity of this niche music genre is something I believe will prove successful when creating a media product. The song At Home is by Crystal Fighters, Crystal Fighters are a British alternative dance band, formed in London, United Kingdom in 2007.

Social Class  
The social class of my demographic is white British skilled working/lower middle class/in education. On the demographic scale this would be classed asC1/C2. it would not be classed as E as there is only a small collection of people in that criteria. This is due to the amount of merchandise and other commercial products the band could possibly market making it more likely for the target audience to purchase their merchandise. The ethnicity of the genre of music is also stereotypically white British.

Gender 
The gender of my target audience will not be specified as there is no specific stereotypical tastes of alternative rock. By classifying a gender on this already niche target audience it will make it hard to gain collectors {people who are fans and collect merchandise of the bands}. By having no specified target gender it allows both female collectors and male collectors to become fans of the band and our media product.

Age
The targeted age of my demographic would be estimated at 14-25 a young adult/teenager. Someone who has the time to find alternative music through the use of social media such as Twitter, Tumblr, YouTube etc. the music is also satisfied at this age groups taste due to the involvement in many music festivals around the country such as Reading, Glastonbury, Isle
of White etc. which target the same demographic as out media product.

Knebworth Music Video

For preparation for next year, my class went to Knebworth house in order for us to create a music video. We were allowed to choose our own groups which meant we could include a various of skills to create a project to the best of our ability. In my group there was Myself, Dan Greenall, Ellie Mcgregor and Beth Gray. 

The first preparation we did was in class a few days before the trip and this was to choose a song we would use for our music video. We all decided on a group decision was the song 'Heat wave' by Wiley. This was a current summer song in the charts which linked with the scenery as it was surrounded by plants and outdoor objects. Once we had chosen the song we decided on what rolls we were going to do individually and as a group. Myself, Ellie and Dan were going to be in the music video while Beth recorded with the video camera. We all put in our own ideas such as framing shots, Editing styles and costuming. Ellie had her own camera which was much more technically better which meant our shots would be a better quality. 

We were only allowed an hour at Knebworth house which meant that timing was extremely important in order to get everything we needed to finish this project. I feel that the shots we included show a good example of team work and I feel the lip sinking we did was also good quality. However, some of the shots are quite repeptitive, which is the only negative thing I feel there is about our project. But, saying this, when we looked at other music videos they tend to repeat shots to link with how they repeat the chorus of the song.

Start of A2!

Final Cut