The Music Video I will be creating will have a slight rock genre edge. With the styles I have previously introduced into what I want to include will have that genre feel. To be able to create a media product i must be able to understand the
audience demographic and know who I am targeting my product at.
Therefore I have created a target audience for my media product, below
is my concluding demographic.
Genre
The
music video myself and my group will be creating will be of the indie, alternative rock genre.
This is a genre with a niche target audience, but proves popular amongst the
fans and followers of this music.
The
popularity of this niche music genre is something I believe will prove
successful when creating a media product.
The song At Home is by Crystal
Fighters, Crystal Fighters are a British alternative dance band, formed in
London, United Kingdom in 2007.
Social Class
The
social
class of my
demographic is white British skilled
working/lower middle class/in education. On
the demographic scale this would be classed asC1/C2. it would not be classed as
E as there is only a small collection of people in that criteria. This
is
due to the amount of merchandise and other commercial products the band could
possibly market
making
it more likely for the target audience to purchase their merchandise. The
ethnicity of the genre of music is also stereotypically white British.
Gender
The
gender of my target audience will not be specified as there is no specific
stereotypical tastes of alternative rock. By classifying a gender on this
already niche target audience it will make it hard to gain collectors {people
who are fans and collect merchandise of the bands}. By having no specified
target gender it allows both female collectors and male collectors to become
fans of the band and our media product.
Age
The
targeted age of my demographic would be estimated at 14-25 a young
adult/teenager. Someone who has the time to find alternative music through the
use of social media such as Twitter, Tumblr, YouTube etc. the music is also
satisfied at this age groups taste due to the involvement in many music
festivals around the country such as Reading, Glastonbury, Isle
of White etc. which target the same demographic as out media product.
