Time Table Update

After complteting the first section of our table our group deicded to make another one to make sure we are able to keep track on how we are doing. With our first cut coming up we want to make sure we will plan to do any more filming before as we need to hand our final cut in on time.

After filling out the table it is much more clear what my group need to do to stay organised and what we need to do.

Psychodynamics

Creator - People who publish blogs on the magazine
Critics - People who post ratings and reviews of the magazine
Collectors - People who collects the magazine and people who visit the magazine website
Joiners - People who join the magazine through social networking sites and people who aspire to be like those who are into hip-hop
Spectators - People who read the magazine, listen to music of the artist featured inside the magazine or even the genre.

Demographics

A = Upper Middle Class - Higher, Managerial, administrative or proffesional job employment.
B = Middle Class - Intermediate managerial, administartive or professional job employment
C1 = Lower Middle Class - Supervisory or clerical and junior managerial administartive or proffessinal job employment
C2 = Skilled working class - Skilled manuel workers
D = Working class - Unskilled manuel workers
E = Casual/Lowest grade workers - Pensions and others who depend on the welfare state for their income

Here is the list of Demographics. For our production we would target the audience B. This is middle class families. The reason we have targeted Middle class is because they have a lot more disposable income. However, we are more targeting teenage girls within middle class families as the main character within our music video is about a teenage girl who is reminicing on her happy memories with her boyfriend. The age of the audience would be between 15-18 as these teenage girls can relate to the music video.

1st Cut

In today's lesson, myself, Ellie and Billy had to present our first cut for our production. We had to do it in front of the whole class and give a brief explanation on what our production is. We got good feedback from our class as we had a look what they wrote down on their sheet about our music video. Some said they like our underwater shots and some said they like our projector shots. However in next lesson we will be spending the lesson talking about the feedback so we can make notes on how to improve our production. Next lesson will be extremely helpful as we will also get feedback from our teacher Miss.Baker.

We managed to be on time with our first cut due to putting a lot of time into our work such as: staying after school, editing in free lessons.

Prouduction Update

On Thursday's lesson we decided to take the opportunity to film some more shots as it was a two hour lesson. We edited some more for the first hour, then we filmed some shots of our characters Ellie and Max. We wanted some more shots to establish how happy their relationship is within the music video so we needed some more shots. We decided to film in our nature reserve as it is out in the open which represents their relationship. We will then use these shots and edit them with techniques such as light leaks to create a much more happy atmosphere.

After filming in the lesson, Me Billy and Ellie stayed after school to film in the drama studio. We re-filmed the shots of Ellie with the projector over her body. as last time she didn't know the lyrics. This time we was prepared as we put the lyrics of 'Crystal Fighters - Home' on a huge board so it made sure Ellie knew the lyrics and we could get the shots we needed. It was inportant we got these shots as we want to make sure we have as many conventions for a music video as possible and lip syncing is one of them. Filming with the projector was one of my favorite things to film as it looked professional even on the camera before editing as it created really nice highlights and shadows in the shots. We looked through the shots and were happy that the lip syncing was correct.

We were behind filming in the nature reserve due to Max not being able to film with us as he also is taking A2 Media Studies and his priority is his own work.

Unfortunately due to restrictions and lack of availability of the drama studio we were unable to film in the drama studio until today.

Current Edit

Here is our current edit of our production. As you can see we have included our title over a shot of the water we filmed. We edited the color balance and changed the affect to create an up-beat, happy, cheerful atmosphere.

We are currently in front of schedule which means we are most likely to finish the first cut deadline on time. The first cut deadline is due 22nd October.

Target Audience

To be able to fully understanding my target audience for our media product, I have created a target audience mood board. It is built from images of items and things I believe my target audience would also be fans of. I have included alternative music choices of a similar genre to the song of our music video, I have also include the logos of music festivals that Crystal Fighters would most likely play at, as well as this, to think of a more personal denotation of my demographic I have included personal items such as brands, shops, phones, computers and fashion styles.