Time Table Update

After complteting the first section of our table our group deicded to make another one to make sure we are able to keep track on how we are doing. With our first cut coming up we want to make sure we will plan to do any more filming before as we need to hand our final cut in on time.

After filling out the table it is much more clear what my group need to do to stay organised and what we need to do.

Psychodynamics

Creator - People who publish blogs on the magazine
Critics - People who post ratings and reviews of the magazine
Collectors - People who collects the magazine and people who visit the magazine website
Joiners - People who join the magazine through social networking sites and people who aspire to be like those who are into hip-hop
Spectators - People who read the magazine, listen to music of the artist featured inside the magazine or even the genre.

Demographics

A = Upper Middle Class - Higher, Managerial, administrative or proffesional job employment.
B = Middle Class - Intermediate managerial, administartive or professional job employment
C1 = Lower Middle Class - Supervisory or clerical and junior managerial administartive or proffessinal job employment
C2 = Skilled working class - Skilled manuel workers
D = Working class - Unskilled manuel workers
E = Casual/Lowest grade workers - Pensions and others who depend on the welfare state for their income

Here is the list of Demographics. For our production we would target the audience B. This is middle class families. The reason we have targeted Middle class is because they have a lot more disposable income. However, we are more targeting teenage girls within middle class families as the main character within our music video is about a teenage girl who is reminicing on her happy memories with her boyfriend. The age of the audience would be between 15-18 as these teenage girls can relate to the music video.

1st Cut

In today's lesson, myself, Ellie and Billy had to present our first cut for our production. We had to do it in front of the whole class and give a brief explanation on what our production is. We got good feedback from our class as we had a look what they wrote down on their sheet about our music video. Some said they like our underwater shots and some said they like our projector shots. However in next lesson we will be spending the lesson talking about the feedback so we can make notes on how to improve our production. Next lesson will be extremely helpful as we will also get feedback from our teacher Miss.Baker.

We managed to be on time with our first cut due to putting a lot of time into our work such as: staying after school, editing in free lessons.

Prouduction Update

On Thursday's lesson we decided to take the opportunity to film some more shots as it was a two hour lesson. We edited some more for the first hour, then we filmed some shots of our characters Ellie and Max. We wanted some more shots to establish how happy their relationship is within the music video so we needed some more shots. We decided to film in our nature reserve as it is out in the open which represents their relationship. We will then use these shots and edit them with techniques such as light leaks to create a much more happy atmosphere.

After filming in the lesson, Me Billy and Ellie stayed after school to film in the drama studio. We re-filmed the shots of Ellie with the projector over her body. as last time she didn't know the lyrics. This time we was prepared as we put the lyrics of 'Crystal Fighters - Home' on a huge board so it made sure Ellie knew the lyrics and we could get the shots we needed. It was inportant we got these shots as we want to make sure we have as many conventions for a music video as possible and lip syncing is one of them. Filming with the projector was one of my favorite things to film as it looked professional even on the camera before editing as it created really nice highlights and shadows in the shots. We looked through the shots and were happy that the lip syncing was correct.

We were behind filming in the nature reserve due to Max not being able to film with us as he also is taking A2 Media Studies and his priority is his own work.

Unfortunately due to restrictions and lack of availability of the drama studio we were unable to film in the drama studio until today.

Current Edit

Here is our current edit of our production. As you can see we have included our title over a shot of the water we filmed. We edited the color balance and changed the affect to create an up-beat, happy, cheerful atmosphere.

We are currently in front of schedule which means we are most likely to finish the first cut deadline on time. The first cut deadline is due 22nd October.

Target Audience

To be able to fully understanding my target audience for our media product, I have created a target audience mood board. It is built from images of items and things I believe my target audience would also be fans of. I have included alternative music choices of a similar genre to the song of our music video, I have also include the logos of music festivals that Crystal Fighters would most likely play at, as well as this, to think of a more personal denotation of my demographic I have included personal items such as brands, shops, phones, computers and fashion styles.

Production Update

In todays lesson, I helped ellie with the editing on our production. We made the editing look as if we used a kaleidoscope as that was the effect we planned to have at the beggining of the year. Billy had already previously done some editing of the shots like this but we wanted to put effort into the editing aswell so it's a team effort. While me and Ellie were editing Billy was experimenting with ideas for the album cover. We want to make our work proffessional so by doing an albbum cover will help do this.

Here is the example of our album cover:

Prouduction Update

Today we filmed in the drama studio and used an overhead projector to overlay time lapse videos to give the music video a professional style. We also used professional lighting to light the shots we want and give the music video a stylistic look. The projector effect is similar to music videos such as Rihanna's 'We Found Love', or Arianna Grande's 'The Way'. However Ellie still doesn't quite know the song lyrics so we were unable to record shots of Ellie lip synching. We plan to reshoot these shots on later day when Ellie knows the lyrics, until then we are still going to continue with the post production stages and simply replace them with the lip synching shots at a later date.

 

 Shots we were inspired by:

 

Unfortunately due to restrictions and lack of availability of the drama studio we were unable to film in the drama studio until today.

Production Update

In today's lesson we were focusing on the editing. As we had our new shots from filming under water we converted them so that they were ready to use to edit. However, as we filmed in HD they took a very long time so we didn't have enough lesson time to edit the underwater shots, so we decided to edit more on the 'memories' sequence. We decided to add layers to our shots and blend them in, as well as changing some of the light leaks from blue tones to more yellow and orange. We did this because our song we have chosen to do is an upbeat happy song so we needed warm colours to represent this.

We did some of the editing on the school computer as we needed to convert our shots and it was easier to do it on the school computers as they have all the software. However once we had finished over laying shots we changed to the Mac Book Pro to edit the new light leaks as on the Mac it has better editing software for the things we want on our project.

To gain time we have began to edit ahead of schedule in hope we will have finished at least half of the music video by the first cut deadline

Production Update

On the 4th of October we did some more filming. We arranged this in advanced with help from our teacher Miss.Baker. We filmed our underwater shots in a local swimming pool. We got all the props we needed before hand so that we were prepared. We used two cameras for our shots as it meant that both I and Billy could film a variety of shots to get different angles and effects. I liked the shots we did as it shows we are taking our work and effort to another level as this was quite a hard task to arrange and succeed to do. These shots were inspired from the music videos: Beyoncé - Halo, Rihanna - Diamonds and Lana Del Ray - Blue Jeans. We will use these shots at the beginning of our sequence as well as over lying to precede our goal of having our on visual style.

 

We have began to get back on track by sticking to strict times and keeping an organized weekly routine in our media lessons

Production Update

In today's lesson we uploaded all of our shots to premier to start our editing. We know the style of how we want to edit so editing is quite a straight forward task. We started with the memories section in our production. However this won't be the beginning of our production but we thought this would be a good place to start as it's hard to arrange times to film when we are including other characters that isn't in our group.

 

Here is a print screen of our editing line to show an update of how far a long we are with the production:

As you can see here we have decided to edit on a 'Mac book Pro' Apple laptop as the editing styles are much more complex which means we can make it look more professional  We have changed the colour as you can see of our shot as we want to create our own style.

 

Production Update

On the 1st October we filmed some new shots for our production. Our location of our filming was in a field which was near mine and Ellie's house. It was quite a windy day which was a bonus as it meant we could film shots of Ellie with the wind creating effect on her hair and the surroundings. E.g. The grass and the trees. After we took a lot of shots we looked through them to make sure they were a better standard than previously. We were happy with the shots as we used the rule of thirds to make sure our shots were even and look more professional. In the schedule we did before we started filming we planned to film on the 24th September and the 31st. However the second filming we have done was on the 1st of October. The reason for this was because we couldn't find a time where our entire group was free so by using this day off we were able to catch up with our schedule.

As you can see here we were behind schedule for this filming due to not being able to find spare time for all of us. The inset day for school allowed us to all be free at the same time to allow us to film.