2nd Cut

This is our 2nd Cut for our music video called 'At Home'. We have included all of the things on our 'to do' list and is a possible final cut, we plan to show it to our teacher and other class members (who are infact our demographic) to make sure we can make any improvments before our final cut deadline.

There is not a deadline for a 2nd cut but we wanted to do another cut for our teacher to make sure we were going in the right direction, so at this moment in time we are ahead of our work as we are nearly finished and the deadline isnt for a few weeks.

Production Update

In todays lesson we filmed some more shots of ellie miming. We want to make sure we have a various of different shots with different settings to contain more conventions of a music video. We took inspiration from our shots from Miley Cyrus - Wrecking Ball music video. In scenes within her video it contains a close up of her face with a plain white background and she is miming to the song.

Setting up the studio to record

Here was our inspiration I was referring to previously. As you can see we didn't completely copy the idea as we have added different effects to make sure it links with my own work. But we wanted a close up of just focusing on Ellie miming the lyrics to the song.

As you can see from part of our timetable we are up to date with our work as we did film the shots of Ellie lip syncing on the 26th November.

Production Update

We have chosen a poem by E. E. Cummings to be read by Ellie during the opening sequence of our music video. We obtained the poem through the internet on a social networking site called 'Tumblr'. The target audience for tumblr are mainly to 15-25 years old which is similiar to our target audience which means our work is linking together and suitable for our audience. The poem will have overlays of other sounds such as: Light winds, birds tweeting and footsteps walking on autumn leaves. This is something we have been focusing on as we want to show how long the relationship has lasted as we have scenes implicating summer (underwater shots), spring shots (Ellie in the field) and now we have shots of Ellie and Max in the woods with leaves all around.

We chose this poem as we thought it would allow the audience to understand a bit more about the video. As the poem is all about love, it will give hints of how much they are in love with eachother.This is a technique used by many mainstream artisits such as Rihanna (We found love) and Beyonce (If I were a boy).

Production Update

Over the half term we have filmed a number of shots in the fields behind Ellie's house for the opening to our music video. Originally we had planned t film the opening at the beach but due to travelling reasons we chose to film closer to home. The meaning of this opening sequence to give the audience a slight insight to the music video, with a number of similar editing styles (light leaks and kaleidoscope effects) that will be seen during the music video. This opening sequence is to show Ellie at the present day looking back at her time with her then "boyfriend, this will be seen with the cold colour correction and single shots of her alone.

*video needs to go here*

This was completed on the 12th November so It means our work is staying organised and up to date

 

 

On the 12th November we also recordered the voice over for Ellie doing the poem. This involved us using special equipment such as a microphone rather than just usig the video camera as it makes the sound much more clear. We found a classroom that was quite small and was empty so we could make sure the sound could only pick up Ellies voice.

 

 

We completed this much earlier than the date was set which means we are ahead of our work meaning we have more time to focus on our blog and any other tasks that need tweeking.

Time Table Update

After complteting the first section of our table our group deicded to make another one to make sure we are able to keep track on how we are doing. With our first cut coming up we want to make sure we will plan to do any more filming before as we need to hand our final cut in on time.

After filling out the table it is much more clear what my group need to do to stay organised and what we need to do.

Psychodynamics

Creator - People who publish blogs on the magazine
Critics - People who post ratings and reviews of the magazine
Collectors - People who collects the magazine and people who visit the magazine website
Joiners - People who join the magazine through social networking sites and people who aspire to be like those who are into hip-hop
Spectators - People who read the magazine, listen to music of the artist featured inside the magazine or even the genre.

Demographics

A = Upper Middle Class - Higher, Managerial, administrative or proffesional job employment.
B = Middle Class - Intermediate managerial, administartive or professional job employment
C1 = Lower Middle Class - Supervisory or clerical and junior managerial administartive or proffessinal job employment
C2 = Skilled working class - Skilled manuel workers
D = Working class - Unskilled manuel workers
E = Casual/Lowest grade workers - Pensions and others who depend on the welfare state for their income

Here is the list of Demographics. For our production we would target the audience B. This is middle class families. The reason we have targeted Middle class is because they have a lot more disposable income. However, we are more targeting teenage girls within middle class families as the main character within our music video is about a teenage girl who is reminicing on her happy memories with her boyfriend. The age of the audience would be between 15-18 as these teenage girls can relate to the music video.